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EFFECTIVE PARAMETERS ON ELECTRONIC BANKING EDUCATION USING SOCIAL NETWORKS |
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| รหัสดีโอไอ | |
| Creator | Mahdi Akbari Esfahani, Aliakbar Farhangi, Bahram Alishiri, Seyed Mohsen Banihashemi, Mahnaz Rabiei |
| Title | EFFECTIVE PARAMETERS ON ELECTRONIC BANKING EDUCATION USING SOCIAL NETWORKS |
| Contributor | - |
| Publisher | TuEngr Group |
| Publication Year | 2562 |
| Journal Title | International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies |
| Journal Vol. | 10 |
| Journal No. | 6 |
| Page no. | 825-836 |
| Keyword | E-banking infrastructure, e-transaction, E-banking education, Electronic banking, Social media. |
| URL Website | http://tuengr.com/Vol10_6.html |
| Website title | ITJEMAST V10(6) 2019 @ TuEngr.com |
| ISSN | 2228-9860 |
| Abstract | Recently, Iranians are getting through the critical economic situation in which many businesses are affected. In such economic disturbance, it is the main concern of most companies to reduce expenses by any means available to survive and overcome stagnation. Organizations have to utilize expense reduction approaches and introduce services with minimum cost. Amongst these, banks and financial institutions also have utilized e-banking methods for reducing expenses to survive and expanding their activities in domestic and overseas markets. Since the mere presence of customer has some expenses for banks, developing electronic bank services and consequently presenting services such as internet banking is a good approach for reducing expenses, increasing banking operations' speed, introducing various services, and expanding the availability of banking services, attracting customers and increased earnings. This study determines effective parameters on e-banking education using social networks' capacities and addresses following factors as major parameters: E-banking software infrastructure, E-banking hardware infrastructure, responsiveness toward the customer, customer support, and transaction security. |
