|
STATISTICAL-BASED ANALYSIS ON EFFECTS OF THE DIMENSIONS OF HUMAN CAPITAL ON MARKETING CAPABILITIES IN PRIVATE BANKS |
|---|---|
| รหัสดีโอไอ | |
| Creator | Foad Kouhzadi |
| Title | STATISTICAL-BASED ANALYSIS ON EFFECTS OF THE DIMENSIONS OF HUMAN CAPITAL ON MARKETING CAPABILITIES IN PRIVATE BANKS |
| Contributor | Afshin MirHesami, Yadollah Rashidi, Milad Kouhzadi |
| Publisher | TUENGR Group |
| Publication Year | 2562 |
| Journal Title | International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies |
| Journal Vol. | 10 |
| Journal No. | 1 |
| Page no. | 73-79 |
| Keyword | Staff competence, Staff insight, Staff creativity, Alpha Cronbach test, Kolmogrov-Smirnov test |
| URL Website | http://tuengr.com |
| Website title | International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies |
| ISSN | 2228-9860 |
| Abstract | In current research has already done to investigate the effect of dimensions of Human capital on Marketing Capabilities in Private Banks. Often, human capital is described as intangible assets which can be applied as capital for competitive advantage |
