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PERSONALITY AND POST-PURCHASE CONSUMER REGRET EXPERIENCED AFTER IMPULSE BUYING: A CROSS-THEORETICAL APPROACH WITH INDIVIDUAL DIFFERENCES MODERATOR |
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| รหัสดีโอไอ | |
| Creator | Khalid Mahmood, Muhammad Amir Rashid, Ghulam Hussain |
| Title | PERSONALITY AND POST-PURCHASE CONSUMER REGRET EXPERIENCED AFTER IMPULSE BUYING: A CROSS-THEORETICAL APPROACH WITH INDIVIDUAL DIFFERENCES MODERATOR |
| Contributor | - |
| Publisher | TuEngr Group |
| Publication Year | 2562 |
| Journal Title | International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies |
| Journal Vol. | 10 |
| Journal No. | 12 |
| Page no. | 10A12N: 1-17 |
| Keyword | Five-factor model, Impulse buying, Personality traits, Neuroticism, Maximization consumer, Post-purchase regret, Consumer regret. |
| URL Website | http://tuengr.com/Vol10_12.html |
| Website title | ITJEMAST V10(12) 2019 @ TuEngr.com |
| ISSN | 2228-9860 |
| Abstract | This study assessed that how five-factor model (FFM) can assume an important role in elaborating the relationship between impulse buying and post-purchase regret by incorporating assumptions from theory of social learning and imitation, social judgment theory and theory of collectivistic culture. Consumer literature and marketing categorize impulse buying behavior (IBB) as fragmented concept which needs to be mustered cross theoretically at post-purchase phase. The literature regarding personality, impulse buying behavior and Post-Purchase Consumer Regret (PPCR) is reviewed and the research revealed relationship between personality traits, impulse buying behavior and post- purchase regret. But there is a little evidence for individual differences variables exploited as moderators between personality traits and post-purchase consumer regret. The study adopted convenience sampling and was concluded by suggesting relationship between FFM and post-purchase consumer regret moderated by maximization. |
