|
Value added product development for oyster farmers' group in Kung Krabaen Bay Royal Development Study Center, Chanthaburi |
|---|---|
| รหัสดีโอไอ | |
| Creator | Duanrung Benjamas |
| Title | Value added product development for oyster farmers' group in Kung Krabaen Bay Royal Development Study Center, Chanthaburi |
| Publisher | Nakhon Pathom Rajabhat University |
| Publication Year | 2563 |
| Journal Title | Interdisciplinary Research Review |
| Journal Vol. | 15 |
| Journal No. | 1 |
| Page no. | 54 |
| Keyword | Oyster, oyster product development, oyster in Kung Krabaen, oyster product |
| URL Website | http://dept.npru.ac.th |
| Website title | สถาบันวิจัยและพัฒนา มหาวิทยาลัยราชภัฏนครปฐม |
| ISSN | 2697-522X |
| Abstract | This research aimed to survey consumer preference for oyster product development, developed new recipes as well as promotedoyster farmers' group in Kung Krabaen Bay Royal Development Study Center. The study asked 500 general consumers aroundKung Krabaen Bay and tourists who had visited the area for feedback about oyster product. The majority of respondentspreferred to Khaokriab, Numprikphao, and Todmonkrob products in 24.10, 23.40 and 18.57 frequency percentage, respectively.Three most prominent product ideas were developed in di erent product recipes, and tasted by 150 consumers in the study area.Each product recipe revealed that most respondents preferred Khaokriab, Numprikphao, and Todmonkrob with 10% oyster ineach formula at 7.41, 6.90 and 7.43 average hedonic scale point (1-9), respectively. These confirmed a formula of each productrecipe by 100 consumers in the study area. The acceptance hedonic scale point of three products: Khaokriab, Numprikphao,and Todmonkrob were 7.34, 6.70 and 6.31 average hedonic scale point (1-9), respectively. The three product prototypes werepromoted to oyster farmers' group through a training process by the researcher. The training was continued until the group couldreprocess products with the same quality as those made for trial. The group was preferred overall this development processat 4.61 (out of 5) average score point. Finally, the researcher assisted the farmer to apply FDA serial number for Khaokriabproduct until they had received the serial number. |
