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The Impact of AI-Driven Recommender Systems on Consumer Behavior in Thailand: The Roles of Trust and Satisfaction |
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| รหัสดีโอไอ | |
| Creator | Babak Jahed |
| Title | The Impact of AI-Driven Recommender Systems on Consumer Behavior in Thailand: The Roles of Trust and Satisfaction |
| Contributor | Taminee Shinasharkey, Poonphon Suesaowaluk |
| Publisher | GSBATM-Assumption University Press |
| Publication Year | 2569 |
| Journal Title | International Research E-Journal on Business and Economics |
| Journal Vol. | 9 |
| Journal No. | 1 |
| Page no. | 68-80 |
| Keyword | Recommender Systems, Consumer Trust, Customer Satisfaction, AI Ethics, Consumer Behavior, Thailand |
| URL Website | https://assumptionjournal.au.edu/index.php/aumitjournal |
| Website title | International Research E-Journal on Business and Economics (Creative Technology Management) |
| ISSN | 2773-9406 |
