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The Impact of Business Model Innovation on the Performance of Small and Medium-Sized Internet Enterprises in Nanchang City, Jiangxi Province, China |
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| รหัสดีโอไอ | |
| Creator | Ma Xiaoqian |
| Title | The Impact of Business Model Innovation on the Performance of Small and Medium-Sized Internet Enterprises in Nanchang City, Jiangxi Province, China |
| Contributor | Wanpen Pengsomboon, Siriporn Sajjanand, Buraporn Kumboon |
| Publisher | Luangporyai Association |
| Publication Year | 2566 |
| Journal Title | International Journal of Multidisciplinary in Management and Tourism |
| Journal Vol. | 7 |
| Journal No. | 2 |
| Page no. | 227-240 |
| Keyword | Business Model, Innovation, Business Performance, Internet Enterprises |
| URL Website | https://so03.tci-thaijo.org/index.php/ijmmt |
| Website title | https://so03.tci-thaijo.org/index.php/ijmmt |
| ISSN | 2730-3306 |
| Abstract | This article aimed to (1) study the factors affecting business model innovation and corporate performance. (2) To study the methods to improve the operational performance of the enterprise; and (3) To create a business model for innovation and development. The sample for the quantitative research method was 300 small and medium-sized Internet enterprises in Nanchang City, Jiangxi Province, and the study conducted a questionnaire survey. The Krejcie & Morgan method (1970) selected them with a sample size error of 5%, or 0.05. The qualitative research method is an in-depth interview. The main subjects are senior managers of small and medium-sized Internet companies, professors engaged in management research in colleges and universities, and experts working in the government for enterprises. A total of 8 people conducted face-to-face interviews. Analysis of data by descriptive statistics and content analysis. The research results were found as follows:1. Regarding the influencing factors of business model innovation and corporate performance, the research finds that we can use capability innovation management and management skills as intermediate variables for research. Enterprises can promote enterprise performance by creating and developing a variety of new marketing channels, creativity and business process reengineering, the ability to create additional value for products, and improving technical skills, interpersonal skills, and conceptual skills.2. In the original conceptual framework, we have five assumptions. With the help of the SEM model, the conclusion is that assumption two does not hold. So, the new model can remove assumption two and keep other assumptions.3. Regarding the innovative development model of enterprises, it is necessary to focus on choosing an efficient business model or a novel one from the perspective of changes in income, operation, technology, and industrial models. |
