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The Causal Relationship Factors Affecting to Performance for Luxury Business Operations Through Online Channels in Beijing Areas Republic of China |
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| รหัสดีโอไอ | |
| Creator | Guo Zhi |
| Title | The Causal Relationship Factors Affecting to Performance for Luxury Business Operations Through Online Channels in Beijing Areas Republic of China |
| Contributor | Wanpen Pengsomboon, Supattra Chantanasiri, Thananwarin Kosithanin |
| Publisher | Luangporyai Association |
| Publication Year | 2566 |
| Journal Title | International Journal of Multidisciplinary in Management and Tourism |
| Journal Vol. | 7 |
| Journal No. | 2 |
| Page no. | 209-226 |
| Keyword | Product Innovation, Marketing 7p, Service Quality, Relationship Quality, Buyer and Seller, Performance |
| URL Website | https://so03.tci-thaijo.org/index.php/ijmmt |
| Website title | https://so03.tci-thaijo.org/index.php/ijmmt |
| ISSN | 2730-3306 |
| Abstract | This article aimed to 1) study causal factors affecting fashion luxury business operations through online channels, 2) study the relationship of causal factors influencing the operation of fashion luxury business through online channels, and 3) develop a correlation pattern of causal factors affecting fashion luxury business operations through online channels. Quantitative research: The sample was Chinese luxury business entrepreneurs operating fashion items online, including 800 Chinese luxury goods dealers from 2016 to 2022. Four hundred samples were obtained through the Taro Yamane method of sample size calculation. Qualitative research: The sample comprised 11 telemarketers operating a luxury fashion business in Beijing, China. It mainly has three enterprise management personnel, two managers from the enterprise's human resources management department, and six senior employees with over ten years of experience in the marketing management department of the enterprise. There are two instruments for collecting data: questionnaires and in-depth interviews. Analysis of data by descriptive statistics and content analysis. The research results were found as follows:1. Service quality, innovation, and seller marketing efforts impacted the buyer-seller relationship and the company's performance.2. Service quality, innovation, and sellers' marketing efforts impacted the organization's performance and helped build a positive brand image and authenticity.3. Businesses should prioritize service quality and relationship building to enhance buyer-seller relationship quality and overall performance. Companies can foster mutually beneficial customer relationships and achieve higher performance by focusing on these factors |
