|
Enhancing Tourism through Cultural Conservation: A Study of Puen Ancestors Worship Festival in Nakhon Nayok Province, Thailand |
|---|---|
| รหัสดีโอไอ | |
| Creator | Pattama Pasitpakakul |
| Title | Enhancing Tourism through Cultural Conservation: A Study of Puen Ancestors Worship Festival in Nakhon Nayok Province, Thailand |
| Contributor | Areewan Hussadin, Supit Boonlab, Sanitdech Jintana, Chaimongkhon Supromin, Manipat Saimek |
| Publisher | Luangporyai Association |
| Publication Year | 2566 |
| Journal Title | International Journal of Multidisciplinary in Management and Tourism |
| Journal Vol. | 7 |
| Journal No. | 2 |
| Page no. | 193-208 |
| Keyword | Conservation process, Cultural conservation, Nakhon Nayok Province, Puen ancestors worship festival, Sustainable tourism, Tourism promotion |
| URL Website | https://so03.tci-thaijo.org/index.php/ijmmt |
| Website title | https://so03.tci-thaijo.org/index.php/ijmmt |
| ISSN | 2730-3306 |
| Abstract | This research aimed to evaluate the conservation needs and analyze the conservation process of the Puen ancestor's worship festival for tourism promotion in the Sai Moon subdistrict, Ongkharak district, Nakhon Nayok province. Utilizing a quantitative approach, the study involved questionnaires completed by 303 residents, and the data was analyzed through standard deviation, correlation, and ordinary multiple regression analysis. The findings revealed high conservation needs in organizing activities, public relations, and participation, while wisdom transfer and cultural preservation were moderate. The study also identified a significant demand for facilities and tourist-participatory activities, with public relations showing a lower impact on tourism promotion than wisdom transfer. However, the research could have been more extensive by its geographical and methodological scope, indicating that the findings should be applied cautiously beyond the studied area. It recommended enhancing local conservation efforts, particularly in public relations and cultural education, and developing sustainable, participatory tourism experiences. The research suggested that future studies should expand to other regions, employ qualitative methods for deeper cultural insights, and assess the long-term impact of tourism on cultural sustainability. |
