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The Development of Green Tea-flavored Thong Yod Thai Dessert Production by the Nurul Mubin Mosque Community Through a Social Engineering Process |
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| รหัสดีโอไอ | |
| Creator | Krairuch Thetmee |
| Title | The Development of Green Tea-flavored Thong Yod Thai Dessert Production by the Nurul Mubin Mosque Community Through a Social Engineering Process |
| Publisher | Faculty of Home Economics Technology, Rajamangala University of Technology Krungthep |
| Publication Year | 2568 |
| Journal Title | International Journal of Home Economics Technology |
| Journal Vol. | 1 |
| Journal No. | 1 |
| Page no. | 14-26 |
| Keyword | Product Development, Green Tea-Flavored Thong Yod, Social Engineering |
| URL Website | https://ijhet.rmutk.ac.th/index.php/ojs/index |
| Website title | International Journal of Home Economics Technology |
| ISSN | 3088-2443 (Online) |
| Abstract | This research aimed to explore the participatory product development methodology employed by the Ban Somdet Mosque community (Nurul Mu Been Mosque), located in the Hiran Ruji Sub-district of Thonburi District, Bangkok. The initiative applied a social engineering framework to design products that address community needs while simultaneously transferring production technology to enhance local capabilities. A participatory approach was employed to facilitate knowledge exchange, encourage community decision-making, and co-develop product prototypes.The focus was on developing Thong Yod (a traditional Thai dessert), using formulations that integrated both conventional and innovative ingredients to align with consumer preferences. Results showed that the third formulation of Thong Yod, comprising 360 grams of chicken egg yolk and 90 grams of Thong Yod flour, was most preferred in sensory evaluation (p?0.05) with respect to appearance, odor, taste, and overall acceptance. Furthermore, the formulation enriched with 10% green tea powder achieved the highest preference scores across all attributes (p?0.05). Participants expressed high levels of satisfaction with the workshop (mean score = 4.65) and demonstrated confidence in the potential of the green tea-flavored Thong Yod as a viable income-generating product. |
