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Causal Model of Intelligent Consumption Behavior and Effects of Yoniso Manasikara Training Program |
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| รหัสดีโอไอ | |
| Creator | 1. Phramaha Supachai Saetier 2. Ungsinan Intarakamhang 3. Chintana Tansuwannond 4. Sorrapakksorn Chatrakamollathas |
| Title | Causal Model of Intelligent Consumption Behavior and Effects of Yoniso Manasikara Training Program |
| Publisher | Behavioral Science Research Institute, SWU. |
| Publication Year | 2560 |
| Journal Title | International Journal of Behavioral Science |
| Journal Vol. | 12 |
| Journal No. | 1 |
| Page no. | 29-42 |
| Keyword | yoniso manasikara, intelligent consumption behavior, family effect |
| ISSN | 1906-4675 |
| Abstract | The purposes of this multi-method study were to examine a causal model ofintelligent consumption behavior (ICB) and the effectiveness of yoniso manasikara(YM) training program (YTP) for grade 6 students in Bangkok. The samples inphase 1 were 564 students, assessed using questionnaires. Phase 2 consisted of 60students, used in an experimental research with completely randomized one-factorpretest, posttest and follow-up design. Data were analyzed using LISREL,MANCOVA and MANOVA. The results in phase I showed that the variables thatdirectly influence ICB and YM (referred to as the reasoned consideration andreflection process according to Buddhist teaching), were family factors and directlyinfluenced ICB. The factors that indirectly influenced ICB through YM were familyand kalyanamitra factors (good friends). In phase II, it was found that in time 2,students who trained in the YTP along with family support program (group A), andstudents who trained in the YTP only (group B) had higher YM scores than studentsuntrained in the program (group C). In time 3, group A and group B had higher ICBand YM scores than group C. Meanwhile, group A had higher ICB and YM scoresthan group B. In addition, the statistically significant change of training type ingroup A, and time on YM in time 2, 3, and 4 were found. Results showed that groupA had the best scores. Thus, students should be trained using both programs fordeveloping ICB and other desired behaviors in different environments. |
