Path Model of Teacher's Normative Communication and Attitudes toward Nuclear Power Plant among Thai Youth
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Creator 1. Vutthi Bhanthumnavin
2. Duchduen Bhanthumnavin
Title Path Model of Teacher's Normative Communication and Attitudes toward Nuclear Power Plant among Thai Youth
Publisher Behavioral Science Research Institute, SWU.
Publication Year 2559
Journal Title International Journal of Behavioral Science
Journal Vol. 11
Journal No. 1
Page no. 77-85
Keyword communication,nuclear, components of attitudes, high school students, Thaiteacher
ISSN 1906-4675
Abstract This study aimed at investigating the relationships among perceived teacher'snormative communication, media exposure, and knowledge on the three componentsof attitudes toward nuclear power plant (NPP) in 638 high school students. Thefindings indicated that teacher's normative communication was the most importantfactor, compared to the other two factors, namely NPP knowledge and mediaexposure. Results from Structural Equation Modeling (SEM) indicated that thedirect effect of teacher's norm communication was found toward trust in thegovernment, and all three aspects of NPP attitude, namely, cognitive aspect,affective aspect, and intention aspect. Moreover, affective aspect, cognitive aspect,and teacher's normative communication could explain 74.0% of the variance of theNPP intention aspect. Applications for teachers in schools to increase the acceptanceof NPP in young generation, and suggestions for future study were discussed.discussed.
International Journal of Behavioral Science

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