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Marketing Model for Solar Energy in Thailand |
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| รหัสดีโอไอ | |
| Creator | 1. Mechai Pattarapremcharoen 2. Wattanapong Rakwichian 3. Nipon Ketjoy 4. Pumisak Intanon |
| Title | Marketing Model for Solar Energy in Thailand |
| Publisher | School of Renewable Energy Technology |
| Publication Year | 2550 |
| Journal Title | International Journal of Renewable Energy |
| Journal Vol. | Vol. 2 |
| Journal No. | No.1 |
| Page no. | pp 59-67 |
| Keyword | Marketing model, Solar energy, Grid connected system, Stand Alone System |
| ISSN | 1905-7172 |
| Abstract | This paper is aimed for the marketing study and comparison of the actual solar energy products in Thailand .The solar energy application in Thailand can be divided into two systems called Grid Connected System and Stand Alone System. There are many points of difference between these systems indicating that Stand Alone System is the most suitable system for the Thai market .The dominant points are: 1) Cheaper price structure than Grid Connected System, 2) Easier for after sale service, 3) Convenience for product reach, and 4) Easier for product understanding. Under the similar environment from government promotion to both systems, the marketing model has been stress to the Stand Alone System (SAS) that more suitable for Thai market. Marketing planners should pay more attention and focus their marketing models for the products under this form (SAS). |
