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The influence of campus cultural and sports activities in colleges and universities on college students' satisfaction with campus life |
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| รหัสดีโอไอ | |
| Creator | Linkai Yang |
| Title | The influence of campus cultural and sports activities in colleges and universities on college students' satisfaction with campus life |
| Publisher | National Institute of Development Administration (NIDA) |
| Publication Year | 2569 |
| Journal Title | ICON International Journal of Management |
| Journal Vol. | 1 |
| Journal No. | 1 |
| Page no. | 1-23 |
| Keyword | Campus cultural and sports activities, Campus life, Satisfaction perception, Quality perception, Fair participation, activities |
| URL Website | https://so16.tci-thaijo.org/index.php/ICON/article/view/3280 |
| Website title | ICON International Journal of Management |
| ISSN | 3088-3016 (Online) |
| Abstract | This study explores the impact of campus cultural and sports activities on college students' satisfaction with campus life. A questionnaire survey was conducted among students in private colleges and universities in Guangdong Province, and the analysis was carried out using PLS-SEM. The study found that expectations of campus cultural and sports activities did not have a significant direct impact on students' satisfaction with campus life, but had a significant indirect impact through perceived quality and perceived equity. At the same time, engagement has a significant positive impact on satisfaction, while personality types play a moderating role between expectations and engagement. The study provides theoretical models and empirical evidence for private colleges to enhance students' satisfaction with campus life, suggesting strengthening fairness in activity design, optimizing activity quality and content, and increasing the depth of participation, etc. |
