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Factors influencing the decision making to join Thai Community Product Standards of One Tambon One Product (OTOP) entrepreneurs in Krabi |
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| รหัสดีโอไอ | |
| Creator | Yuwadee Leeben |
| Title | Factors influencing the decision making to join Thai Community Product Standards of One Tambon One Product (OTOP) entrepreneurs in Krabi |
| Contributor | Chittawan chailap , Kanokwan Choopet , Wimonmas promso |
| Publisher | mahasarakham university |
| Publication Year | 2563 |
| Journal Title | Journal of Humanities and Social Sciences |
| Journal Vol. | 39 |
| Journal No. | 6 |
| Page no. | .129-138 |
| Keyword | The decision, Community product standards, One Tambon One Product |
| URL Website | https://hujmsu.msu.ac.th/journal.php |
| Website title | Journal of Humanities and Social Sciences |
| ISSN | 2672-9776 |
| Abstract | Krabi province has the strategic plan focusing on community tourism and promotes the communityproducts tojointheThai Community Product Standards. Currently theThai industrial standard institute reports that out of 540 community product entrepreneurs, there are only 60 entrepreneurs have Thai Community Product Standards. The purposes of this research were to study the factors affecting the decision to join the Thai Community Product Standards and also study the relationship between personal and business factors and factors affecting the decision to join Thai Community Product Standards of One Tambon One Product entrepreneurs In Krabi. The samples were 60 One Tambon One Productentrepreneurs whohavegottenthe Standardsof Community Productsin Krabiprovince. Questionnaire was used to collect data. Descriptive statistics such as percentage, mean and standard deviation and Chi-square test were used for data analysis. Theresultsof this researchfoundthat1)Thefactorsaffected OneTambon One Product entrepreneurs making decision to join the Thai Community Product Standards were to create better image of their business and increase product sales as the most important factor followed by the product safety, reliability in product quality and the opportunity of exhibitions arranging by government. 2) The relationship between both personal and business factors and factors affecting the decision to join Thai Community Product Standards showed the gender and business factors included business characteristics, business size, founding period and sales affecting to the decision to join Thai Community Product Standards of One Tambon One Product entrepreneurs in Krabi significantly. (p<0.05) |
