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The Importance of Intercultural Communication Competence in Improving Labor Potential in Phuket Province |
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| รหัสดีโอไอ | |
| Creator | Pramesini Khamtab |
| Title | The Importance of Intercultural Communication Competence in Improving Labor Potential in Phuket Province |
| Contributor | Thoranit Lilasetthakul |
| Publisher | mahasarakham university |
| Publication Year | 2563 |
| Journal Title | Journal of Humanities and Social Sciences |
| Journal Vol. | 39 |
| Journal No. | 6 |
| Page no. | .36-47 |
| Keyword | Intercultural Communication Competence, IncreaseLabor Potential, Phuket Province, Human Resource Development, Service and Tourism Industry |
| URL Website | https://hujmsu.msu.ac.th/journal.php |
| Website title | Journal of Humanities and Social Sciences |
| ISSN | 2672-9769 |
| Abstract | The replacement of machinery and artificial intelligent technology in parts of the labor group that relies only on basic analysis, memorizing or general repetition, forcing human workers to increase their ability to the higher job level. Hence, the escalation of labor potential is one of the missions that has been included in the national strategy for developing and empowering human resources that the Thai government has established to support the country's economic growth. One of the most important skills in the 21st century is the social and communication skills that mechanical and automation cannot be human equivalent. Phuket isThailand's second-largest touristdestinationintermsof thenumberof foreign tourists. In addition, foreign investors' investment rates in Phuket are also relatively high. For these reasons, the development of human resources in the ability to communicate between cultures is a paramount concern that both government and private sectors in Phuket should pay great attention to. This article is one of the authors' articles in the field of "Intercultural Communication Competence" (ICC), whichtheauthorshavecompiledandanalyzedrelatedissues withthegoal of allowing educators to understand and realize an important role of ICC which can facilitate labor potential development. In this study, the authors discuss the situation in Phuket province as the main focus, thus will provide the readers with a clearer picture of the importance of ICC. |
