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The Effect of Product Management and Organizational Growth of Food Supplement Businesses in Thailand |
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| รหัสดีโอไอ | |
| Creator | Wanchanok Kamchaung |
| Title | The Effect of Product Management and Organizational Growth of Food Supplement Businesses in Thailand |
| Contributor | Nuanlaong Attharangsan and Pongsatorn Tantrabondit |
| Publisher | mahasarakham university |
| Publication Year | 2563 |
| Journal Title | Journal of Humanities and Social Sciences |
| Journal Vol. | 39 |
| Journal No. | 5 |
| Page no. | .45-57 |
| Keyword | Product Management, Organizational Growth, Food Supplement Businesses in Thailand |
| URL Website | https://hujmsu.msu.ac.th/journal.php |
| Website title | Journal of Humanities and Social Sciences |
| ISSN | 2672-9760 |
| Abstract | The objectives of this research were to study the impact of product management on the growth of the organization of supplement businesses inThailand using a questionnaire as a research method to collect data from 154 marketing executives of the supplement businesses in Thailand. Statistics used for data analysis were multiple correlation analysis and multiple regression analysis. The results of the research showed that the product management and product development were at the highest level. Development and conceptual testing, marketing strategy development, and market testing were at the high level. The growth of organization on market penetration with high growth, creativity and advanced value presentation, expansion by becoming a business partner, and income and compensation were at the high level. According to the comparison, it was found that the supplement businesses in Thailand had different operating income and duration. For the relationship and impact of the supplement businesses in Thailand, it was showed that product management, product development, marketing strategydevelopment,and market testinghadthepositiverelationshipandimpactonthegrowth of the organization with statistical significance at the level of 0.05. Therefore, the results from this research indicated that the supplement business marketing executives should be aware and prioritize about product management to create competitive advantages because product management reflected features and quality of products or services and caused the growth of the organization as expected. |
