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From online information seeking to native advertising exposure: examining the Thai millennials on online information cues, ad click-through and brand awareness |
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| รหัสดีโอไอ | |
| Creator | Wonghatai Tunshevavong |
| Title | From online information seeking to native advertising exposure: examining the Thai millennials on online information cues, ad click-through and brand awareness |
| Publisher | Silpakorn University Research Innovation and Creativity Administration Office |
| Publication Year | 2565 |
| Journal Title | Humanities, Arts and Social Sciences Studies |
| Journal Vol. | 22 |
| Journal No. | 1 |
| Page no. | 76-90 |
| Keyword | Native advertising, advertising exposure, online information cues, disclosure language, advertising click through, advertising avoidance |
