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The influence of social media motivation and parasocial interaction on attitudinal and behavioral engagement among social media users |
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| รหัสดีโอไอ | |
| Creator | Vikanda Pornsakulvanich and Thomtong Tongnok |
| Title | The influence of social media motivation and parasocial interaction on attitudinal and behavioral engagement among social media users |
| Publisher | Silpakorn University Research Innovation and Creativity Administration Office |
| Publication Year | 2565 |
| Journal Title | Humanities, Arts and Social Sciences Studies |
| Journal Vol. | 22 |
| Journal No. | 2 |
| Page no. | 438-451 |
| Keyword | Social media motivation, parasocial interaction, attitudinal engagement, behavioral engagement, demographics |
