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The Relationship of Schwartz's Basic Individual Values with Internal Marketing, Brand Citizenship Behaviour, and Organizational Citizenship Behaviour: A Case Study of Call-Centre Staff of Credit Card Issuers in Thailand |
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| รหัสดีโอไอ | |
| Creator | 1. Chalat Boonparn 2. Warawude Rurkwararuk 3. Nattachet Pooncharoen 4. Nanthawan Leamprecha |
| Title | The Relationship of Schwartz's Basic Individual Values with Internal Marketing, Brand Citizenship Behaviour, and Organizational Citizenship Behaviour: A Case Study of Call-Centre Staff of Credit Card Issuers in Thailand |
| Publisher | Silpakorn University Research Innovation and Creativity Administration Office |
| Publication Year | 2563 |
| Journal Title | Humanities, Arts and Social Sciences Studies |
| Journal Vol. | 20 |
| Journal No. | 2 |
| Page no. | 399-426 |
| Keyword | Internal marketing, Schwartz's basic individual values, brand citizenship behaviour, organizational citizenship behaviour, call-centre staff |
