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THE INFLUENCE OF SOCIAL COMMERCE, SOCIAL SUPPORT, SATISFACTION, COMMITMENT AND TRUST TO INTENTION TO-CO-CRAETION IN BRAND AND CONTINUANCE INTENTION |
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| รหัสดีโอไอ | |
| Creator | 1. Tummatinna Seesupan 2. Prasittichai Narakorn |
| Title | THE INFLUENCE OF SOCIAL COMMERCE, SOCIAL SUPPORT, SATISFACTION, COMMITMENT AND TRUST TO INTENTION TO-CO-CRAETION IN BRAND AND CONTINUANCE INTENTION |
| Publisher | Silpakorn University Research and Development Institute |
| Publication Year | 2561 |
| Journal Title | Humanities, Arts and Social Sciences Studies |
| Journal Vol. | 18 |
| Journal No. | 1 |
| Page no. | 209-235 |
| Keyword | social commerce, social support, commitment, intention-for-co- creation in brand, continuance intention |
