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THE EFFECTS OF BUSSINESS RISK ON PERFORMANCE OF LISTED FIRMS IN THE CONSUMER PRODUCTS INDUSTRY GROUP IN THE STOCK EXCHANGE OF THAILAND. |
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| รหัสดีโอไอ | |
| Creator | Rinrada Sangbua |
| Title | THE EFFECTS OF BUSSINESS RISK ON PERFORMANCE OF LISTED FIRMS IN THE CONSUMER PRODUCTS INDUSTRY GROUP IN THE STOCK EXCHANGE OF THAILAND. |
| Contributor | Wanrapee Banchuenvijit |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2566 |
| Journal Title | Journal of Family Business and Management Studies |
| Journal Vol. | 15 |
| Journal No. | 2 |
| Page no. | 61-82 |
| Keyword | Business risk, Business performance, Liquidity risk, Capital structure risk, Insolvency risk |
| URL Website | www.fbmsjournal.com |
| Website title | fbmsjournal |
| ISSN | 2821-9643(online) |
| Abstract | Business risks are essential to the operation of every business that inevitably faces them. In this study, we want to study the impact of business risks on performance. The business risks studied consisted: liquidity risk, capital structure risk, and insolvency risk. And performance indicators consisted of 3 variables: Return on Assets (ROA), Return on equity (ROE), and Tobin's Q. The scope of this study was to study the consumer products industry group in the Stock Exchange of Thailand from 1997 2021. During the past 25 years, there have been many significant crises that have affected the global economy as well. A total of 29 companies were collected and analyzed using descriptive and inferential statistics analysis. The results of this study revealed that business risk affects only two aspects of operational efficiency: capital structure risk and insolvency risk. But in times of crisis, all three aspects of business risk affect business performance. It shows that in addition to business risks being important, crises are also important to business performance. |
