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THE FACTORS WHICH AFFECT PEOPLE SHARING KNOWLEDGE IN CHINA ONLINE FERTILITY HEALTH COMMUNITY |
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| รหัสดีโอไอ | |
| Creator | Zijun Ye |
| Title | THE FACTORS WHICH AFFECT PEOPLE SHARING KNOWLEDGE IN CHINA ONLINE FERTILITY HEALTH COMMUNITY |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2564 |
| Journal Title | UTCC International Journal of Business and Economics |
| Journal Vol. | 13 |
| Journal No. | 3 |
| Page no. | 163-177 |
| Keyword | knowledge share, online health community, personal factors, selfefficacy, social cognitive theory, interpersonal trust, perceive related advantage, perceive compatibility, community loyalty |
| URL Website | http://ijbejournal.com/ |
| Website title | ijbejournal |
| ISSN | 1906-5582 (paper) |
| Abstract | With the development of information technology, many people search and seek a solution through Internet, especially in health issue. People tend to ask question in online health communities or search for the knowledge shared by others who have same experience with them. When they come into specific healthy problems, they know where to find supporter and who is capable to make suggestion for them before they make the decision. Virtue community's members should be aware of that if they can receive some money reward or business opportunities according to their sharing, it would encourage them for keep doing it better. There are two kinds of benefits, one is extrinsic and the other one is intrinsic (Kankanhalli et al., 2005). No matter what benefit it is, people tend to be more willing because of what they earn from. Other benefits can be classified by respect, reputation, self-satisfy and so on, and the more they can benefit, the more positives for them to share knowledge (Bock and Kim, 2002). This study develops a structure and is designed to explain and analyze the relationships between contextual factors, such as, perceive related advantage, perceive compatibility, community loyalty and personal factors, self-efficacy, interpersonal trust, and norm of reciprocity with knowledge sharing behaviors. |
