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FACTORS AFFECTING CONSUMER INTENTION TO USE MOBILE PAYMENT AT PHYSICAL RETAIL PLACES IN HANGZHOU, CHINA |
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| รหัสดีโอไอ | |
| Creator | Yishan Pan |
| Title | FACTORS AFFECTING CONSUMER INTENTION TO USE MOBILE PAYMENT AT PHYSICAL RETAIL PLACES IN HANGZHOU, CHINA |
| Contributor | Nattapan Buavaraporn |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2564 |
| Journal Title | UTCC International Journal of Business and Economics |
| Journal Vol. | 13 |
| Journal No. | 3 |
| Page no. | 19-42 |
| Keyword | Consumer, Intention to Use, Technology Acceptance Model, Mobile Payment Service, Physical Retail Places |
| URL Website | http://ijbejournal.com/ |
| Website title | ijbejournal |
| ISSN | 1906-5582 (paper) |
| Abstract | This research aims to investigate the influential factors affecting consumers' intention to use mobile payment at physical retail places in Hangzhou, China. Base on Technology Acceptance Model (TAM). According to the model and theories, external variable of perceived risk, situational factor and social influence are added to build the conceptual framework model. Quantitative research method and primary data is used in this research. The scope of this survey is a random survey within the area of Hangzhou, China, the survey method adopted is the questionnaire survey. The result shows: Perceived usefulness and perceived ease of use constitute two indispensable effects on the intention to use. Perceived ease of use also has a significant impact on perceived usefulness. Perceived risk has significant but negative impact on the intention to use. Besides, situational factors indirectly affect intention to use by influencing perceived usefulness and perceived ease of use. |
