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ONLINE KNOWLEDGE COMMUNITY PARTICIPATORS' USAGE BEHAVIOR |
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| รหัสดีโอไอ | |
| Creator | Liu Liang |
| Title | ONLINE KNOWLEDGE COMMUNITY PARTICIPATORS' USAGE BEHAVIOR |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2564 |
| Journal Title | UTCC International Journal of Business and Economics |
| Journal Vol. | 13 |
| Journal No. | 1 |
| Page no. | 55-72 |
| Keyword | Social Cognitive Theory, System Quality, Online Interaction, Personal Outcome Expectancies, Continuance Intentions, Perceived Usefulness, Structural Equation Modeling |
| URL Website | http://ijbejournal.com/ |
| Website title | ijbejournal |
| ISSN | 1906-5582 (paper) |
| Abstract | Based on a review of previous studies, several variables associated with online knowledge community participators' usage behavior were formulated and tested through a self-administered questionnaire among Chinese educational organizations. From theoretical viewpoint, many of the research performances were reported in previous theoretical discussions were conducted in the context of western societies were confirmed. However, there were new findings related to significant direct, indirect, and total effects on individual's online knowledge community usage behavior due to the current online educational environment in China were identified through structural equation modeling analysis. And, the practical implications were discussed from the perspective of improving online knowledge community management with positive consequences for their participator's knowledge cognition requirement and especially for explained their online information behavior. |
