|
THE IMPORTANCE OF INNOVATION FOR ENTREPRENEURIAL SUSTAINABILITY FOR SOCIAL ENTREPRENEURS IN ASIA-PACIFIC |
|---|---|
| รหัสดีโอไอ | |
| Creator | Ulrike Guelich |
| Title | THE IMPORTANCE OF INNOVATION FOR ENTREPRENEURIAL SUSTAINABILITY FOR SOCIAL ENTREPRENEURS IN ASIA-PACIFIC |
| Contributor | Hans Michael Guelich |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2564 |
| Journal Title | UTCC International Journal of Business and Economics |
| Journal Vol. | 13 |
| Journal No. | 2 |
| Page no. | 97-112 |
| Keyword | Asia-Pacific, innovation, social entrepreneurship, sustainability, youth |
| URL Website | http://ijbejournal.com/ |
| Website title | ijbejournal |
| ISSN | 1906-5582 (paper) |
| Abstract | Social entrepreneurs and the likelihood of re-investing their profits to serve the social or environmental purpose of their enterprises, is triggered by a variety of individual factors. This study explores the relationship between market-oriented product, service or process-related innovation and the likelihood that social entrepreneurs reinvest their profits towards their purpose of their enterprises .Utilizing Global Entrepreneurship Monitor data of ten Asia-Pacific countries, this empirical study investigates if product-, service -or process-related innovation is positively related to an increase in those social enterprises, who reinvest profits towards social goals .Our regression analysis findings show the importance of bringing innovative products and services to the market, combined with the educational level of the social entrepreneur in order to reach entrepreneurial sustainability .With research gaps on social entrepreneurship activities in the Asia-Pacific region and innovation as a driver for the sustainability of social enterprises in reinvesting profits towards their purpose, we point out that social entrepreneurship ventures need long-term nurturing, sustainable business models and innovative products and services to sustain their businesses. |
