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FACTORS INFLUENCE ONLINE SHOPPING AND OFFLINE SHOPPING: CASE STUDIES OF RETAIL FOOTWEAR INDUSTRY IN BANGKOK |
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| รหัสดีโอไอ | |
| Creator | Settha Yusuk |
| Title | FACTORS INFLUENCE ONLINE SHOPPING AND OFFLINE SHOPPING: CASE STUDIES OF RETAIL FOOTWEAR INDUSTRY IN BANGKOK |
| Contributor | Suthawan Chirapanda |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2564 |
| Journal Title | UTCC International Journal of Business and Economics |
| Journal Vol. | 13 |
| Journal No. | 2 |
| Page no. | 53-76 |
| Keyword | Consumer behavior in online and offline, Marketing mix (7PS) in online, offline and Band orientation |
| URL Website | http://ijbejournal.com/ |
| Website title | ijbejournal |
| ISSN | 1906-5582 (paper) |
