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SOCIAL MEDIA MARKETING AFFECTING BRAND AWARENESS AND PURCHASE INTENTION OF THAI ONLINE CUSTOMERS |
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| รหัสดีโอไอ | |
| Creator | Sirirat Kosakarika |
| Title | SOCIAL MEDIA MARKETING AFFECTING BRAND AWARENESS AND PURCHASE INTENTION OF THAI ONLINE CUSTOMERS |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2563 |
| Journal Title | UTCC International Journal of Business and Economics |
| Journal Vol. | 12 |
| Journal No. | 2 |
| Page no. | 41-62 |
| Keyword | Social media marketing, Brand awareness, Purchase intention |
| URL Website | http://ijbejournal.com/ |
| Website title | ijbejournal |
| ISSN | 1906-5582 (paper) |
