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FACTORS INFLUENCING CUSTOMER REPURCHASE INTENTION BY USING THIRD-PARTY PLATFORM BOOKING FLIGHT TICKET IN CHINA |
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| รหัสดีโอไอ | |
| Creator | Moyu Li |
| Title | FACTORS INFLUENCING CUSTOMER REPURCHASE INTENTION BY USING THIRD-PARTY PLATFORM BOOKING FLIGHT TICKET IN CHINA |
| Contributor | Theeranuch Pusaksriki |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2563 |
| Journal Title | UTCC International Journal of Business and Economics |
| Journal Vol. | 12 |
| Journal No. | 1 |
| Page no. | 187-208 |
| Keyword | repurchase intention, trust, perceived ease of use, perceived usefulness, enjoyment |
| URL Website | http://ijbejournal.com/ |
| Website title | ijbejournal |
| ISSN | 1906-5582 (paper) |
