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Is guerilla marketing worth investing? The impacts of guerilla marketing on purchase intention |
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| รหัสดีโอไอ | |
| Creator | Ariyaporn Nunthiphatprueksa |
| Title | Is guerilla marketing worth investing? The impacts of guerilla marketing on purchase intention |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2560 |
| Journal Title | UTCC International Journal of Business and Economics |
| Journal Vol. | 9 |
| Journal No. | 2 |
| Page no. | 39-59 |
| Keyword | Guerilla marketing, purchase intention, generation Y |
| URL Website | http://ijbejournal.com/ |
| Website title | ijbejournal |
| ISSN | 1906-5582 (paper) |
