CSR-IN-PROCESS: A CASE STUDY OF DIARY HOME COMPANY, LIMITED
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Creator Thongthippa Viriyapan
Title CSR-IN-PROCESS: A CASE STUDY OF DIARY HOME COMPANY, LIMITED
Publisher University of the Thai Chamber of Commerce
Publication Year 2559
Journal Title UTCC International Journal of Business and Economics
Journal Vol. 8
Journal No. 2
Page no. 105-129
Keyword CSR, ISO 26000, CSR-in-process
URL Website http://ijbejournal.com/
Website title ijbejournal
ISSN 1906-5582 (paper)
Abstract The objectives of this study are 1) to survey the perception of employees toward the CSR-inprocess practices of the Company, 2) to contrast the different levels of perception of the CSRin-process practices of the employees along socio-economic variables of job position, job tenure, and education level, 3) to survey the perception of CSR-in-process of organic diary farmers of member farms. The sources of data are from 50 executives and employees of the Company and farmers from 7 diary farms.The descriptive statistics of the Company sample are mainly male (54 percent), with age range of 25-34 (42 percent), attaining below bechelor degree education (82 percent) and being operation employees (88 percent). The highest level of perception toward CSR-inprocess practices is on the policy and goals of CSR-in-process (score of 4.39), followed by the CSR-in-process practices (4.36) and the employee participation (4.17) respectively. On the differences between the subgroups, those with executives and supervision positions, of six or more years of job tenure, and attaining higher-secondary education or bachelor degree are found to have higher level of perception toward CSR-in-process practices than those with operational job positions, of five or less years of job tenure, and attaining primary or lowersecondary education. The respondents from the member farms are mainly male, being founders, with age range of 41-50, attaining technical/diploma education, married, and 3-4 members in the family. Theirlevel of perception of the CSR-in-process practices is highest with respect to the production process not applying toxic chemical being harmful to consumers and workers (4.90), followed by the environmental management within the farm being sustainable, with efficient use of resources (4.60)
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