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INVESTIGATING INTERNAL AND EXTERNAL FACTORS AFFECTING ADOLESCENT CONSUMERS' PURCHASE INTENTIONS ON ENVIRONMENTAL FRIENDLY PRODUCTS |
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| รหัสดีโอไอ | |
| Creator | Suchada Kultontikorn |
| Title | INVESTIGATING INTERNAL AND EXTERNAL FACTORS AFFECTING ADOLESCENT CONSUMERS' PURCHASE INTENTIONS ON ENVIRONMENTAL FRIENDLY PRODUCTS |
| Contributor | Sawaros Srisutto |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2558 |
| Journal Title | UTCC International Journal of Business and Economics |
| Journal Vol. | 7 |
| Journal No. | 2 |
| Page no. | 103-118 |
| Keyword | Internal Factors, External Factors, Purchase Intentions, Environmental Friendly Products, Adolescent Consumers |
| URL Website | http://ijbejournal.com/ |
| Website title | ijbejournal |
| ISSN | 1906-5582 (paper) |
| Abstract | Purpose - The purpose of this study is to identify the internal and external factors affecting adolescent consumers purchase intentions on environmental friendly products. Design/methodology/approach - The population is people age between 15 to 24 years old. The convenience sampling was used in this study and conducted at Siam Center in Bangkok, Thailand. The sample group was 400 respondents. Finding - This study shows that all internal factors have a positive relationship with green purchase intentions of adolescents. Four from five of external factors except family have a positive relationship with green purchase intention of adolescents Demographic variables are not statistical significantly related to their green purchase intentions and purchase behaviors. This research contributes to the theoretical and practical implications of consumer behaviors on environmental friendly products. Research limitations/implications - The sample group is limited by a group of people living in Bangkok area. The data results on the sample may not be generalized to represent the results of all adolescents who live in Thailand. However, this study provides some guidelines to the green marketers on formulating their various strategies on how to attract customers to purchase their environmental friendly products. |
