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INFLUENCING FACTORS ON LOYALTY INTENTION IN THE WEEKEND MARKET |
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| รหัสดีโอไอ | |
| Creator | Chanin Yoopetch |
| Title | INFLUENCING FACTORS ON LOYALTY INTENTION IN THE WEEKEND MARKET |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2558 |
| Journal Title | UTCC International Journal of Business and Economics |
| Journal Vol. | 7 |
| Journal No. | 2 |
| Page no. | 91-101 |
| Keyword | LOYALTY, INTENTION, WEEKEND MARKET |
| URL Website | http://ijbejournal.com/ |
| Website title | ijbejournal |
| ISSN | 1906-5582 (paper) |
| Abstract | With growing number of tourists around the world, there is always the need for different and unique tourist destinations. For many years, tourism destinations have been promoted in different dimensions (e.g. price and location) to international tourists and destination managers always search for the methods to encourage the tourists to revisit the destinations. Loyalty intention has become a particular research topic for tourism marketing research areas over the last few years. Clearly it is highly useful to understand more about loyalty intention and the benefits are to help tourism service providers and destination managers to discover new approaches or activities to continue to increase the tourist loyalty in the long run. From 426 samples of international tourists, the results indicated that loyalty intention is positively influenced by product quality, location, price, product variety and shopping environment, respectively. Research implications and directions for further research are also provided. |
