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Motivation for Consumption and Factors Influencing Customer Satisfaction towards the Sustainable Food Purchase |
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| รหัสดีโอไอ | |
| Creator | Natcha Petchdakul |
| Title | Motivation for Consumption and Factors Influencing Customer Satisfaction towards the Sustainable Food Purchase |
| Publisher | คณะสิ่งแวดล้อมและทรัพยากรศาสตร์ |
| Publication Year | 2553 |
| Journal Title | Environment and Natural Resources Journal |
| Journal Vol. | 8 |
| Journal No. | 3 |
| Page no. | 23 |
| Keyword | Sustainable food, organic food, green food,toxic-free food, customer satisfaction, motivation |
| ISSN | 1686-5473 |
| Abstract | Today, there are extremely increasing number of those whose sickness is caused by food consumption, together with the unsafe from pesticide and chemical contamination in food raw materials. In addition, global warming from farming and ranching is also the main reason for people to consume more of sustainable food. Sustainable food shop, therefore, becomes the alternative for this group of consumers to conveniently and confidently select whatever products that they want. However, the research involving this issue is still scarce; this research; therefore, was conducted in order to discover the consumers |
