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Roles of Thai Small and Medium Enterprises under Creative Economy |
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| รหัสดีโอไอ | |
| Creator | Piriya Pholphirul |
| Title | Roles of Thai Small and Medium Enterprises under Creative Economy |
| Publisher | School of Development Economic |
| Publication Year | 2556 |
| Journal Title | Development Economic Review |
| Journal Vol. | 7 |
| Journal No. | 1 |
| Page no. | 205 |
| Keyword | Creative Economy, Small and Medium Enterprises, Thailand |
| ISSN | 1906-2540 |
| Abstract | Most small and medium enterprises (SMEs) have acquired the status of being either "creators" or "outsourcers", the latter referring to SMEs that are part of the productionchainof largecompanies. Different roles inthe productionvalue chainlead to business strategies that vary foreachtypeof creativeindustry.Those SMEs face many obstacles and challenges, such as an inability to meet the needs of the consumer, reliance on large companies for the distribution or delivery of their products to the market (The Humdrum Factor); problems adapting existing products to suit the needs of some markets; overlooking the importance of intellectual property (IP) registration for creative products; and not being able to obtain adequate sources of funding, especially for those that do not have the necessary collateral. Therefore, the following strategies have been proposed in order to develop SMEs into becoming creative enterprises. |
