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Exploring the Impact of Microsoft Flip on Vocabulary Retention of Thai Business English Undergraduates |
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| รหัสดีโอไอ | |
| Creator | Santhoshkanth Kamaraj |
| Title | Exploring the Impact of Microsoft Flip on Vocabulary Retention of Thai Business English Undergraduates |
| Publisher | Ph.D. Program in English Language Teaching (ELT), Faculty of Humanities and Social Sciences, Buriram Rajabhat University |
| Publication Year | 2568 |
| Journal Title | BRU ELT JOURNAL |
| Journal Vol. | 3 |
| Journal No. | 2 |
| Page no. | 96-106 |
| Keyword | microsoft flip, vocabulary retention, EFL, Business English, technology-enhanced learning |
| URL Website | https://so14.tci-thaijo.org/index.php/bru_elt_journal/index |
| Website title | https://so14.tci-thaijo.org/index.php/bru_elt_journal/article/view/1741 |
| ISSN | 2822-1311 |
| Abstract | This study investigates the effectiveness of the video discussion platform, Microsoft Flip, on vocabulary retention among Business English undergraduate students in a Thai EFL context. It also examines students' perceptions of the platform's use as a pedagogical tool. Employing a one-group pre-test/post-test quasi-experimental design, the study involved 15 purposively sampled Business English majors at Roi Et Rajabhat University who participated in an 8-week vocabulary intervention using Microsoft Flip. Data were collected through pre- and post-vocabulary tests and a mixed-methods student perception questionnaire. A paired-samples t-test revealed a statistically significant improvement in overall vocabulary acquisition scores from pre-test to post-test (t (14) = 5.87, p<.001, Cohen's d = 1.51), indicating that Microsoft Flip positively affected vocabulary retention. Further analysis of paired t-tests showed significant gains in both receptive and productive vocabulary knowledge. Quantitative and qualitative analyses of the questionnaire data demonstrated overwhelmingly positive student perceptions, highlighting enhanced engagement, perceived learning effectiveness, and increased confidence in using specialized vocabulary. These findings suggest that Microsoft Flip can be a valuable tool for EFL vocabulary instruction, offering interactive and engaging opportunities for learners. The study provides practical pedagogical implications for integrating video-based, student-centered platforms into language classrooms and lays the groundwork for future research in diverse EFL contexts. |
