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Study on the Factors Influencing the Usage Behavior of International Education Cloud Platform in China |
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| รหัสดีโอไอ | |
| Creator | Yan JIAO |
| Title | Study on the Factors Influencing the Usage Behavior of International Education Cloud Platform in China |
| Publisher | Assumption University Press |
| Publication Year | 2569 |
| Journal Title | AU-GSB e-Journal |
| Journal Vol. | 19 |
| Journal No. | 1 |
| Page no. | 167-175 |
| Keyword | International Education Cloud Platforms, usage behavior, Higher Vocational Education |
| URL Website | https://assumptionjournal.au.edu/index.php/AU-GSB/article/view/9106 |
| Website title | AU-GSB e-Journal |
| ISSN | 1906-3296 |
| Abstract | Purpose: The purpose of this research is to investigate the factors influencing the usage behavior of International Education Cloud Platforms (IECPs) in China. The study employed a quantitative method, utilizing a questionnaire for data collection from the target population. To ensure content validity and reliability, Item-Objective Congruence (IOC) and a pilot test of Cronbach's Alpha were conducted before distributing the questionnaire.Data analysis involved Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) to assess the model's goodness of fit and confirm the causal relationships among variables for hypothesis testing. The results indicated that the research conceptual model effectively predicted and explained the actual usage (AU) of IECPs in higher vocational and technical education. All seven hypotheses proposed were supported, meeting the research objectives. The study suggests that developers of IECP courses and management in higher vocational education institutions should concentrate on enhancing the quality factors of IECP. This focus would enable students to perceive the system as useful, fostering a positive attitude and behavioral intention toward using IECP. |
