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Factors Influencing Intention To Use Smart Home Technology in Chengdu-Chongqing Economic Circle, China |
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| รหัสดีโอไอ | |
| Creator | Tianbin Mao |
| Title | Factors Influencing Intention To Use Smart Home Technology in Chengdu-Chongqing Economic Circle, China |
| Publisher | Assumption University Press |
| Publication Year | 2567 |
| Journal Title | AU-GSB e-Journal |
| Journal Vol. | 17 |
| Journal No. | 2 |
| Page no. | 112-122 |
| Keyword | Hedonic Motivation, Social Influence, Price Value, Intention to Use, Smart Home Technology |
| URL Website | http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/7631 |
| Website title | AU-GSB e-Journal |
| ISSN | 1906-3296 |
| Abstract | Purpose: This study aims to explore the influencing factors of residents' behavioral intention to use smart home technology in Chengdu Chongqing economic circle, China. The conceptual framework contains perceived usefulness, perceived ease of use, personal innovativeness, trust, hedonic motivation, social influence, price value and intention to use. Research design, data, and methodology: The user's target population is 500 smart home users in the Chengdu-Chongqing economic circle of China. Before distributing the questionnaire, Item-Objective Congruence (IOC) and a pilot test of Cronbach's Alpha were adopted to test the content validity and reliability. Data was analyzed by utilizing Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) to validate the models goodness of fit and confirm the causal relationship among variables for hypothesis testing. Results: All hypotheses were supported. Perceived usefulness, perceived ease of use, personal innovativeness, trust, hedonic motivation, sial influence and price value significantly influence intention to use. Additionally, perceived ease of use has a significant influence on perceived usefulness. Conclusions: This study suggested that developers of smart homes and management of users should focus on improving the quality factors of smart home technology for users to perceive the system as useful and would further formulate favorable attitudes and behavioral intentions toward using smart homes. |
