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Determinants of Freshmen' Use Behavior of DingTalk Learning Platform to Study Mental Health Course in Chengdu, China |
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| รหัสดีโอไอ | |
| Creator | Wang Jin |
| Title | Determinants of Freshmen' Use Behavior of DingTalk Learning Platform to Study Mental Health Course in Chengdu, China |
| Publisher | Assumption University Press |
| Publication Year | 2567 |
| Journal Title | AU-GSB e-Journal |
| Journal Vol. | 17 |
| Journal No. | 2 |
| Page no. | 42-51 |
| Keyword | Perceived Ease of Use, Perceived Usefulness, Self-Efficacy, Subjective Norm, Behavioral Intention |
| URL Website | http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/7585 |
| Website title | AU-GSB e-Journal |
| ISSN | 1906-3296 |
| Abstract | Purpose: The purpose of this study is to explore the influencing factors of DingTalk learning platform on the learning behavior of mental health course of students in Vocational Colleges in Chengdu, China. There are seven variables and nine hypotheses in the conceptual framework of this study, including perceived ease of use, perceived usefulness, attitude, self-efficacy, subjective norm, behavioral intention, and use behavior. Research design, data, and methodology: The researcher conducted this study based on quantitative research methods. The researchers used a self-administered questionnaire as a research tool. The target group is 500 first-year students who have experienced using DingTalk Learning Platform in Chengdu, China. This study uses the sampling procedure, including judgmental, stratified random, and convenience sampling. This study focuses on confirmatory factor analysis and structural equation modeling as a statistical tool to check the data, the accuracy of the model, and the impact of key variables. Results: Most hypotheses are supported except the significant influence of subjective norm on attitude. Furthermore, behavioral intention has the strongest influence on use behavior. Conclusions: This study contributes to the ongoing improvement and development of online learning platforms, ensuring their effectiveness and relevance in enhancing students' learning experiences and outcomes in mental health courses. |
