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A Study on Intention and Behavior of Undergraduates to Use Massive Open Online Courses in Sichuan, China |
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| รหัสดีโอไอ | |
| Creator | Luo Jia |
| Title | A Study on Intention and Behavior of Undergraduates to Use Massive Open Online Courses in Sichuan, China |
| Publisher | Assumption University Press |
| Publication Year | 2567 |
| Journal Title | AU-GSB e-Journal |
| Journal Vol. | 17 |
| Journal No. | 2 |
| Page no. | l1-19 |
| Keyword | MOOCs, Attitude, Behavioral Intention, Subjective Norm, Behavior |
| URL Website | http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/7463 |
| Website title | AU-GSB e-Journal |
| ISSN | 1906-3296 |
| Abstract | Purpose: Based on COVID-19s effect in China, this paper explores the influence of behavioral intention and behavior of undergraduates in their use of Massive Open Online Courses (MOOCs) learning in China. The research model is built upon the key constructs, including self-efficacy, perceived usefulness, perceived ease of use, attitude, behavioral intention, subjective norm, and behavior. Research design, data, and methodology: The target population includes 500 undergraduates using MOOCs. This study was conducted using a quantitative method, using a questionnaire. The sampling techniques are judgmental, convenience, and snowball sampling. The content validity was verified by the item-objective congruence (IOC) index, and the reliability test was employed by Cronbach alpha through a pilot test (n=50). In addition, confirmatory factor analysis (CFA) and structural equation modeling (SEM) were analyzed. Results: Self-efficacy has a significant impact on perceived ease of use. Perceived usefulness and perceiveease of use significantly impact attitude. Attitude and subjective norms significantly impact behavioral intention toward behavior. Nevertheless, this study found a non-supported relationship between self-efficacy, perceived usefulness, and perceived ease of use. Conclusions: The findings recognize that most learners are concerned with MOOCs efficiency, costless, convenience, and openness, and this has also attracted special attention from educational theorists and academic |
