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The Antecedents of Student Satisfaction and Loyalty in Public Universities in Zhejiang;China |
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| รหัสดีโอไอ | |
| Creator | Wenyan Zhai |
| Title | 1. The Antecedents of Student Satisfaction and Loyalty in Public Universities in Zhejiang 2. China |
| Publisher | Assumption University Press |
| Publication Year | 2565 |
| Journal Title | AU-GSB e-Journal |
| Journal Vol. | 15 |
| Journal No. | 2 |
| Page no. | 196-205 |
| Keyword | Higher Education, Student Satisfaction, Student Loyalty, Teaching, China |
| URL Website | http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/6739 |
| Website title | AU-GSB e-Journal |
| ISSN | 1906-3296 |
| Abstract | Purpose: This purpose of this paper is to ascertain the antecedents of student satisfaction and student loyalty and tests the interrelationships between academic aspects; college administration; infrastructure facilities; placement services; teachers and teaching; student satisfaction and student loyalty. Research design; data and methodology: The study used survey research design and collected valid sample 500 from the two public universities in the state of Zhejiang; China. Nonprobability and probability samplings were employed to use purposive sampling; stratified random sampling and convenience sampling via online and offline channels. To analyze the data; a confirmatory factor analysis was used where it examined the associations between items and constructs; Afterward; structural equation model (SEM) was applied to investigate the relationships between constructs. Results: The results established academic aspects; college administration; infrastructure facilities; placement services have a significant impact on student satisfaction. Student satisfaction has a significant impact on student loyalty. On the other hand; the relationship between teachers and teaching and student satisfaction was disapproved. Conclusions: This research helps the higher education management in acquiring a better understanding of the relationship between the antecedents of student satisfaction and student loyalty to implement better strategies and ultimately improve educational service. |
