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The Impact of Douyin Live Shopping Quality of Yu Hua Chinese Tea as a Green Product in Continued Green Purchase Intention: Exploring the Role of Green Consumption Awareness and Trust in Nanjing, China |
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| รหัสดีโอไอ | |
| Creator | Xiang Li |
| Title | The Impact of Douyin Live Shopping Quality of Yu Hua Chinese Tea as a Green Product in Continued Green Purchase Intention: Exploring the Role of Green Consumption Awareness and Trust in Nanjing, China |
| Contributor | Chompu Nuangjamnong |
| Publisher | Assumption University Press |
| Publication Year | 2568 |
| Journal Title | Journal of Interdisciplinary Research |
| Journal Vol. | 10 |
| Journal No. | 3 |
| Page no. | 97-113 |
| Keyword | Live-streaming Shopping, Green Products, Green Consumption Awareness, Consumer Trust, Sustainable Purchase Intention |
| URL Website | https://assumptionjournal.au.edu/index.php/eJIR/article/view/9435 |
| Website title | JIR |
| ISSN | 2408-1906 |
