A Guideline for Developing Digital Skills of Personnel in Private Higher Education Institutions toward University Reform in Bangkok Metropolis
รหัสดีโอไอ
Creator Ntapat Worapongpat
Title A Guideline for Developing Digital Skills of Personnel in Private Higher Education Institutions toward University Reform in Bangkok Metropolis
Publisher Dr.Ket Institute of Academic Development and Promotion
Publication Year 2569
Journal Title Asian Journal of Humanities and Social Innovation
Journal Vol. 3
Journal No. 1
Page no. 48-63
Keyword Guideline, Digital skills development, Private higher education institutions, Personnel development, University reform
URL Website https://so14.tci-thaijo.org/index.php/AJHSI
Website title https://so14.tci-thaijo.org/index.php/AJHSI
ISSN 3088-1897
Abstract The digital skills of personnel in private higher education institutions (PHEIs) are a critical driver of university reform, particularly in Bangkok Metropolis, which serves as a national hub for higher education and faces intense competition in academic quality and innovation. This study aimed to: (1) examine the current state, desired state, and development needs of digital skills among PHEI personnel in Bangkok; (2) investigate best practices for digital skill development; and (3) develop and validate a guideline for enhancing personnel digital skills to support university reform.A three-phase mixed-methods design was employed. Phase 1 assessed the current and desired states and priority needs using a questionnaire administered to PHEI personnel in Bangkok. Phase 2 explored best practices through structured interviews with administrators and personnel from successful institutions. Phase 3 involved the formulation and validation of the digital skill development guideline through focus group discussions and expert evaluation.The findings revealed that personnel digital skills were at a moderate level, while the overall need for development was high. Priority areas included the use of learning management systems (LMS), application of information technology for research, and the development of online instructional innovations. The proposed guideline consists of four components: (1) principles, (2) objectives, (3) development process, and (4) success conditions. Expert evaluation indicated that the guideline demonstrated a high level of appropriateness, accuracy, and feasibility.The study concludes that systematic development of digital skills among PHEI personnel is essential for driving university reform, strengthening educational management quality, enhancing institutional competitiveness, and improving responsiveness to rapid digital transformation.
Dr.Ket Institute of Academic Development and Promotion, Thailand

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