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IDENTIFYING HOFSTEAD'S REGIONAL, SOCIAL, AND CULTURAL DIMENSIONS REGARDING THE ASEAN COUNTRIES OF VIETNAM AND THAILAND |
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| รหัสดีโอไอ | |
| Creator | Paul M Hughes |
| Title | IDENTIFYING HOFSTEAD'S REGIONAL, SOCIAL, AND CULTURAL DIMENSIONS REGARDING THE ASEAN COUNTRIES OF VIETNAM AND THAILAND |
| Publisher | Asian Forum on Business Education (AFBE) |
| Publication Year | 2558 |
| Journal Title | AFBE Journal |
| Journal Vol. | 8 |
| Journal No. | 1 |
| Page no. | 21 |
| Keyword | ASEAN, identity building, regional integration, cultural identity, Hofstede cultural dimensions |
| ISSN | 2071-7873 |
| Abstract | This research investigated the concept to accurately identify, define, and describe specific regional ASEAN cultural and regional values (for this research between Vietnam and Thailand) which might more successfully assess the suitability, compatibility, and adaptability of regional cooperation, services, and economic initiatives within the region. The current research method represents a continuance and enhancement of the questionnaire by Hofstede's VSM-13 and measures six (6) cultural dimensions which he termed the National Culture Dimension Index. The thirty (30) question survey consists of four (4) questions per dimension, with the remaining six (6) questions of the survey gathering personal demographic data. The VSM-13 was given to matched undergraduate college students from both Thailand and Vietnam (N = 251). This research found significance using the Levene's Test for Equality of Variances below the (p = 0.05) level for VSM-13 questions 02, 04, 05, 07, 09, 10, 13, 15, 16, and 21indicating significantly different responses between the Thailand and Vietnam respondents. |
