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RELATIONSHIP BETWEEN INFORMATION SATISFACTION AND INFORMATION ACCESSIBILITY: INTERNATIONAL STUDENTS CHOICE OF HIGHER EDUCATION INSTITUTION IN MALAYSIA |
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| รหัสดีโอไอ | |
| Creator | Nurlida Ismail |
| Title | RELATIONSHIP BETWEEN INFORMATION SATISFACTION AND INFORMATION ACCESSIBILITY: INTERNATIONAL STUDENTS CHOICE OF HIGHER EDUCATION INSTITUTION IN MALAYSIA |
| Publisher | Asian Forum on Business Education (AFBE) |
| Publication Year | 2558 |
| Journal Title | AFBE Journal |
| Journal Vol. | 8 |
| Journal No. | 1 |
| Page no. | 31 |
| Keyword | International students, higher education institutions, institution attributes, information accessibility, information satisfaction |
| ISSN | 2071-7873 |
| Abstract | A wave of change in the education scenario is evident, as its services are expanding vigorously beyond its respective territorial boundaries. This scenario has resulted in an intensified competition among higher education institutions in attaining and retaining students. Hence, identifying factors influencing students' satisfaction is essential. However, it is important to highlight that satisfaction may occur prior to choice. The notion of information satisfaction having a relative impact on overall choice satisfaction cannot be overlooked.This study aims to examine the impact of information on institution attributes and information accessibility on international students' information satisfaction in their choice of higher education institution. SEM was used to examine these relationships. Result reveals that information accessibility was a significant predictor of information satisfaction than institution attributes. Additionally, institution attributes has both direct and indirect effects on information satisfaction with a total effect of 0.31 (direct effect = 0.12; indirect effect = 0.31*0.61 = 0.19). Results indicate that information accessibility is a significant mediator. Hence, the challenge is to make sure that promotional effort in providing relevant information to students will result in their satisfaction on the information. Information on important attributes should be easily accessible and understandable to assist student in making choices pertaining to their preferred institution. |
