|
Business Anthropology : A New Course Design and Teaching Practice |
|---|---|
| รหัสดีโอไอ | |
| Creator | 1. Tian Guang 2. Chi Xiaodong |
| Title | Business Anthropology : A New Course Design and Teaching Practice |
| Publisher | Asian Forum on Business Education (AFBE) |
| Publication Year | 2555 |
| Journal Title | AFBE Journal |
| Journal Vol. | 8 |
| Journal No. | 1 |
| Page no. | 1 |
| Keyword | Business Anthropology,Business Administration Education,Single Course Design,Curricula |
| ISSN | 2071-7873 |
| Abstract | The business world is continuously changing, which forces business schools to continuously adjust their curricula and update their teaching materials, to meet the need of business world demand for future business leaders. To integrate various fields into their own curricula is a new trend in international higher business education industry, which brings some newly developed cross-filed study areas, and the curricula of business school reflect this new trend very well. Business Anthropology is such a new field, which enriches the curricula of business schools from a different angle. This paper briefly discusses the process of business development, and probes the related issues pertaining to develop business anthropology with Chinese characteristics in China by examining the designing and teaching practice at the Business School of Shantou University. |
