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Studying Generational Cohorts: Conceptual Stances and Approaches |
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| รหัสดีโอไอ | |
| Creator | 1. Chris Perryer 2. David Plowman |
| Title | Studying Generational Cohorts: Conceptual Stances and Approaches |
| Publisher | Asian Forum on Business Education (AFBE) |
| Publication Year | 2554 |
| Journal Title | AFBE Journal |
| Journal Vol. | 4 |
| Journal No. | 3 |
| Page no. | 455 |
| Keyword | Cohorts |
| ISSN | 2071-7873 |
| Abstract | Generational cohorts are commonly used in marketing to differentiate consumer age groupings. The same approach has been advocated in other business disciplines such as human resource management, where the concept might assist in setting appropriate employee motivators or designing team structures. Articles on generational cohorts regularly appear in the practitioner and popular media. Writers in these genres generally talk about the values and attributes of different cohorts, but rarely discuss the antecedents of cohort values or the logic underpinning cohort start and end years. Generational cohorts also have been addressed in scholarly circles for almost 100 years, mainly in the sociology literature, without ever achieving mainstream research status. This paper discusses some of the concepts underlying generational cohorts, examines the stances adopted by previous researchers, and considers implications for researchers and managers. |
