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The Means-Ends Quandary for Management: When the Strategic Plan becomes a Straight Jacket |
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| รหัสดีโอไอ | |
| Creator | Roger C. Smith |
| Title | The Means-Ends Quandary for Management: When the Strategic Plan becomes a Straight Jacket |
| Publisher | Asian Forum on Business Education (AFBE) |
| Publication Year | 2551 |
| Journal Title | AFBE Journal |
| Journal Vol. | 1 |
| Journal No. | 1 |
| Page no. | 51 |
| Keyword | Quandary,Management |
| ISSN | 2071-7873 |
| Abstract | In this paper I consider the relevance of the traditional approach to strategy in an age of increasing turbulence and uncertainty in the competitive business environment. It seems that in too many cases sticking to the strategic plan becomes more important than achieving the desired outcome even when it is obvious that changing circumstances require changing the strategy. A suggestion is made that a compromise approach is more appropriate in which plans can be designed but in a manner that ensures they can be quickly amended in the light of new threats or new opportunities in the environment or internal resource/operational issues. One fundamental principle underpinning the application of the process must be that ends are not subverted by the preservation of pre-determined means. Another is that strategic thinking on a continuous basis is more important that a one-off strategic plan. |
