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Factors Impacting Undergraduates Satisfaction and Continuance Intention to Use Mobile Short Video Application in Yibin, China |
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| รหัสดีโอไอ | |
| Creator | Zhe Han |
| Title | Factors Impacting Undergraduates Satisfaction and Continuance Intention to Use Mobile Short Video Application in Yibin, China |
| Publisher | Graduate School of Business and Advanced Technology Management Assumption University Thailand |
| Publication Year | 2569 |
| Journal Title | ABAC ODI Journal Vision. Action. Outcome |
| Journal Vol. | 14 |
| Journal No. | 2 |
| Page no. | 258-283 |
| Keyword | Short Video, ECT, TAM, Satisfaction, Continuance Intention |
| URL Website | http://www.assumptionjournal.au.edu/index.php/odijournal |
| Website title | ABAC ODI Journal Vision. Action.Outcome |
| ISSN | 2408-2058 |
