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Factors Impacting Undergraduates Perceived Value and Behavioral Intention to Use Mobile Health Applications in Sichuan China |
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| รหัสดีโอไอ | |
| Creator | Yuyun Chen |
| Title | Factors Impacting Undergraduates Perceived Value and Behavioral Intention to Use Mobile Health Applications in Sichuan China |
| Contributor | Qizhen Gu |
| Publisher | Graduate School of Business and Advanced Technology Management Assumption University Thailand |
| Publication Year | 2569 |
| Journal Title | ABAC ODI Journal Vision. Action. Outcome |
| Journal Vol. | 14 |
| Journal No. | 1 |
| Page no. | 227-251 |
| Keyword | Mobile Health Application, Perceived Value, Behavioral Intention, TAM, UTAUT, College Students |
| URL Website | http://www.assumptionjournal.au.edu/index.php/odijournal |
| Website title | ABAC ODI Journal Vision. Action.Outcome |
| ISSN | 2408-2058 |
| Abstract | This study examines factors influencing undergraduate student behavioral intentions to use mobile health (mHealth) applications in Sichuan, China. Focusing on senior students at Sichuan University of Science and Engineering, Perceived Trust, Enjoyment, and Health Literacy were incorporated into the Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT). Using structural equation modeling on 500 valid questionnaires, results show that Perceived Usefulness, Perceived Ubiquity, Enjoyment, Perceived Value, Social Influence, Perceived Trust, and Health Literacy positively affect Behavioral Intention, while Perceived Risk does not significantly impact Perceived Value. Enhancing user experience, application credibility, and health education can increase students willingness to adopt mHealth apps. The study provides valuable insights for promoting mHealth app adoption among university students and offers practical guidance for developers and policymak |
