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TOWARDS AGE-FRIENDLY DESTINATIONS: ASSESSING ELDERLY TOURIST NEEDS AND MANAGEMENT APPROACHES IN LOWER NORTHERN THAILAND |
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| รหัสดีโอไอ | |
| Creator | Kanchanaphong KAMONTHON |
| Title | TOWARDS AGE-FRIENDLY DESTINATIONS: ASSESSING ELDERLY TOURIST NEEDS AND MANAGEMENT APPROACHES IN LOWER NORTHERN THAILAND |
| Contributor | Khaokhom THANAPON, Pongwiritthon KAJORNATTHAPOL |
| Publisher | Asian Administration and Management Review |
| Publication Year | 2569 |
| Journal Title | Asian Administration and Management Review |
| Journal Vol. | 9 |
| Journal No. | 1 |
| Page no. | Article 1 |
| Keyword | Elderly Tourism, Tourism Management, Universal Design, Destination Readiness, Inclusive Tourism |
| URL Website | https://so01.tci-thaijo.org/index.php/AAMR |
| Website title | https://so01.tci-thaijo.org/index.php/AAMR/article/view/283401 |
| ISSN | 2730-3683 |
| Abstract | This study investigates effective tourism management strategies for elderly travelers in Thailand's Lower Northern Region, addressing the global demographic shift towards an aging society. It pursued a dual objective: first, to analyze the specific needs and preferences of elderly tourists regarding local attractions and services, and second, to assess the readiness of existing tourism destinations to accommodate these requirements. A descriptive approach was employed, collecting data from 400 Thai tourists aged 60 and above who had visited the region, using semi-structured questionnaires and interviews. Additionally, a Universal Design-based evaluation was conducted across 60 sites in five provinces: Phitsanulok, Phichit, Nakhon Sawan, Uttaradit, and Phetchabun. Findings reveal that elderly tourists prioritize accessible infrastructure, including barrier-free facilities, well-trained service staff, and clear information. Cultural and spiritual attractions emerged as the most preferred destinations. While Phetchabun exhibited the highest age-friendliness, notable gaps persist between elderly visitors' expectations and the current infrastructure across the region. This research underscores the urgent need for inclusive design, cross-sector collaboration, and innovative service development to create sustainable and age-friendly tourism ecosystems in Thailand, positioning the Lower Northern Region as a model for an aging society. |
